The Pearson BTEC Level 1/Level 2 Tech Award in Creative Media Production is for students who wish to acquire skills through vocational contexts by studying the knowledge, skills and processes related to investigating, exploring and creating media products as part of their Key Stage 4 learning. The students will acquire knowledge, understanding and skills to underpin their practical activities in assessment, and this will complement their GCSEs. The qualification will broaden the students’ experience and understanding of the varied progression options available to them.
The Award gives students the opportunity to develop sector-specific knowledge and skills in a practical learning environment. The main focus is on three areas of equal importance, which cover the:
- knowledge that underpins the effective use of skills, processes and attitudes, including production processes and techniques.
- development of key skills that prove your aptitude in creative media production such as investigating and developing ideas through pre-production, production and post production of media products
- processes which underpin effective ways of working in creative media production, such as responding to briefs, planning, generating ideas and responding to feedback.
This course complements the learning in GCSE programmes, such as Design and Technology, Art and Design and Computer Science, by broadening the application of ‘design and make’ skills in the context of a media product, working with a brief, and understanding and engaging different audiences through making compelling products.
The qualification has three components that focus on the assessment of knowledge, skills and practices. These are all essential to developing a basis for progression and therefore students need to demonstrate attainment across all components in order to achieve the qualification. The course will be assessed with two pieces of internal assessment and one externally assessed examination.
1 Exploring Media Products – worth 36% of the award - Internal assessment
2 Developing Digital Media Production Skills 36% of the award - Internal assessment
3 Create a Media Product in Response to a Brief 48% of the award – External assessment
A qualification in the Creative Media production is ideal for students wanting to work in the media sector. It is a dynamic, growing and rewarding sector to work in, with new opportunities arising continually. The UK’s creative industries as a whole are now worth over £84 billion per year to the UK economy and there are a variety of careers such as Journalism, Television and Radio broadcasting and new media roles such as Social Media Manager and Multimedia Specialist.